How Much Will Private Equity Pay for My Business? | Jesse Welch, MidCap Global
The number in the LOI is real, but it is built from pieces, and only one of them shows up in your account on closing day.
How much will private equity pay for your business? Jesse Welch, Founder & CEO at MidCap Global, explains why the headline price in a letter of intent is rarely the cash you receive at closing, and how quality of earnings adjustments, rollover equity, seller notes, earnouts and escrow holdbacks reshape the number.
About Jesse Welch: Jesse Welch is the founder of MidCap Global, a capital advisory and investment banking firm that advises on selling, buying and financing businesses. He also hosts Capital Love Letters, where he reads real deal documents on camera and shows which clauses decide who gets paid, and when.
Connect with Jesse Welch:
Website: https://www.midcapglobal.com
LinkedIn: https://www.linkedin.com/in/jeg26
YouTube: https://www.youtube.com/@Capitalloveletters
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More private equity questions answered: https://www.thepepodcast.com/questions/
A One Iron Network production: Executive Producer Joshua Wilson
The PE Podcast is for informational and educational purposes only. Nothing discussed is investment, legal, tax, or financial advice, or an offer or solicitation to buy or sell any security or fund interest.
Disclaimer: Joshua Wilson is a licensed Florida real estate broker (BK3038350) and holds FINRA Series 79 and Series 63 licensure. The PE Podcast is produced by One Iron Network LLC for informational and educational purposes only. Nothing discussed constitutes investment advice, legal or tax advice, a solicitation, or a recommendation to buy or sell any security or to pursue or avoid any transaction. All views and opinions expressed by the host and guests are their own and do not necessarily reflect the positions of One Iron Network LLC, Smooth Stone Capital, any regulatory agency, or any employer. Any performance figures, valuations, or transaction terms discussed are historical, specific to the circumstances described, and are not indicative of future results. Listeners should consult their own legal, financial, and tax professionals before making any business, financial, or transaction decision.
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Joshua Wilson
So, Jesse, I know people have these conversations with you in the world of private equity, these business owners, and they go, Well, exactly how much will you know someone pay for my business? Right. So, like, what are your thoughts when someone asks that question?
Jesse Welch
Yeah, well, they're gonna pay less than the LOI says. So the the headline price is real. It's not like a fake price, but it's Frankenstein's together from a couple different sources. I think understanding how they get there is helpful. So when a private equity buyer or most sophisticated buyers, when they look at your business, they're gonna look at your EBITDA, which is roughly your operating profit, they're gonna multiply it. And that multiple depends on a few different things: your growth, how big you are, what systems you have in place, how much of your revenue is recurring, whether or not the business is gonna run without you. And what they do is they test that EBITDA. So they have accountants and analysts, they do a what's called a quality of earnings or a QOE. And basically they're gonna make sure that your profit is real. They're gonna test it. And every time they reject an ad back, you know, they're trimming a little meat off of your price. So, for example, if they if they trim a 200K off of that EBITDA and you have a 5x multiple, that's a million dollars that comes off of your price. And they do that so they don't have to negotiate the price, they just let the math do it. Then they structure everything up. I don't really see very many all cash offers under 40 million EBITDA. The example, I have a business that did just this a while ago. So they had about $3 million in EBITDA. They had a 6X multiple, so seems like an $18 million headline. Well, 20 of that was supposed to roll into the new company as equity, $3.6 million. So that's money that the owner was only gonna see if the company sold again. They had a $2 million seller note, which also sat behind the bank note that they had. They weren't gonna get any of that for five years. And then there was a $2 million earnout. And I the earnout was pretty fair. Those are those are very common. Um, you know, that only gets paid if the business hits the targets that they set after closing. So they also had a million dollars that sat in escrow that was held back just in case they found something they didn't like about the business. So on that particular deal, the wire, the actual cash at closing was $9.4 million, somewhere in that range, which was just over half of that headline number. And that's pretty common from what I see, unless you have a really, really spectacular business that somebody's desperate to get, like a strategic or something. 50 to 60% cash at closing is relatively normal. So when people ask me that question, there's really three things you you want to know. You got to know what the multiple is attached to your business and who who decided it. Was it your multiple or was it their multiple after their diligence? How much cash is it closed? Because that's the only number you're guaranteed to get. And then what has to happen in order for you to get the rest? Because it's it's always hurdles that they're putting in your way. So how much they broadcast and how much they actually pay at closing can be two very different numbers.
Founder & CEO, MidCap Global | Host, Capital Love Letters
Jesse Welch is the founder of MidCap Global, a capital advisory and investment banking firm for companies doing $1 million to $50 million in revenue. He advises on selling, buying and financing businesses in the United States and Asia Pacific, and his deal work has included SPAC transactions.
He also hosts Capital Love Letters, where he reads real deal documents on camera and shows which clauses decide who gets paid, and when. The channel has more than 70,000 followers across YouTube, Instagram, LinkedIn and TikTok.
Jesse founded MidCap Global in 2019. COVID hit eight weeks after launch and nearly shut it down, and he rebuilt it into the advisory firm it is today. He also founded a real estate private equity firm in Hawaii and co-founded and sold a crypto hedge fund. Earlier, he produced films in China, raised money for feature films across Asia, served on the Film Development Council of the Philippines, and co-founded and exited AI technology companies, but he was about 10 years too early to become a billionaire.
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